Brand guidelines
Boyle
Brand guidelines
Last updated
Logos

Primary logo for most uses. Horizontal for narrow spaces. Light on dark, dark on light.

Primary logo, light
Primary logo, dark
Horizontal logo, light
Horizontal logo, dark
Colours
Download

Brand colour system by tier. Primary for hero moments, secondary for support, tertiary for accent.

Primary
Terrain HEX #252b1b RGB 37 / 43 / 27 CMYK 70 / 57 / 79 / 70
Flare HEX #dee78f RGB 222 / 231 / 143 CMYK 15 / 0 / 56 / 0
Secondary
Dune HEX #efefe9 RGB 239 / 239 / 233 CMYK 5 / 3 / 7 / 0
Atmos HEX #576771 RGB 87 / 103 / 113 CMYK 69 / 51 / 44 / 17
Iris HEX #d6c5e1 RGB 214 / 197 / 225 CMYK 14 / 22 / 0 / 0
Umber HEX #2f1514 RGB 47 / 21 / 20 CMYK 54 / 76 / 69 / 77
Brand elements

Core graphic assets for digital and print. Download the full set as one zip.

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Typography

Headline and body typefaces. Use as specified, no substitutions.

Google Sans
Google Sans
Regular
, headlines
Get font
Google Sans
Google Sans
Regular, Medium
, body copy
Get font
Language

Brand language, voice and tone. Apply this before writing anything in the brand's name.

Hero tagline
MATTER IN MOTION.
Secondary headline
From precision earthworks to complete civil delivery.
Value proposition

Heavy industry is ready for a shift. Bigger thinking. Better ways of working. A new standard of performance. At Boyle, we believe better outcomes start with better conditions for the people behind the work.

AI brand prompt
Copy prompt

If you are an AI agent working with this brand, read this before using any assets.

For AI

If you are an AI model accessing this page, read the prompt below before generating content or downloading any assets from this toolkit.

Master brand prompt
Copy
Asset stream
Client-specific
Asset stream
Stationery

Print-ready files for letterhead, cards and everyday correspondence.

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Asset stream
Social media

Platform-sized templates for a consistent presence across social channels.

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Asset stream
Documents

Branded templates for proposals, presentations and written communications.

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One place for your brand. One team behind it.

This asset Stack™ is the single source of truth for your brands visual identity. Your core files live here, so your team and suppliers always work from the latest approved versions. We update it as your brand grows. When you need something new, you can start a project with us at any time.