Brand guidelines
National Tools
Download brand guidelines
Brand guidelines
PDF, 8.5 MB
Last updated
September 25, 2026

Primary logo for most uses. Horizontal for narrow spaces. Light on dark, dark on light.

Primary logo, light
Primary logo, dark
Horizontal logo, light
Horizontal logo, dark
Colours
Tear sheet

Brand colour system by tier. Primary for hero moments, secondary for support, tertiary for accent.

Primary
Cobalt HEX #1955A6 RGB 25 / 85 / 166 CMYK 95 / 75 / 0 / 0
Navy HEX #010349 RGB 1 / 3 / 73 CMYK 100 / 92 / 0 / 65
Secondary
Tungsten HEX #D1D0CB RGB 209 / 208 / 203 CMYK 5 / 4 / 8 / 14 PMS 281 C
Chrome HEX #EFEEEB RGB 239 / 238 / 235 CMYK 5 / 4 / 5 / 0
White HEX #FFFFFF RGB 255 / 255 / 255 CMYK 0 / 0 / 0 / 0
Tertiary
Hyper Cobalt (Digital Only*) HEX #1761FF RGB 23 / 97 / 255
Typography
Download fonts

Headline and body typefaces. Use as specified, no substitutions.

TASA Orbiter
Aa
TASA Orbiter
Extra Bold
, headlines
Get font
Zalando Sans
The quick brown fox jumps over the lazy dog.
Zalando Sans
Regular
, body copy
Get font
Language

Brand language, voice and tone. Apply this before writing anything in the brand's name.

Hero tagline
Right at every turn
Secondary headline
The right solution, backed by real experience.
Value proposition

National Tools brings certainty to industrial tooling. We supply, service and support equipment throughout its working life, stepping in before things take a turn. A team that knows the equipment and the customer means fewer surprises, less downtime, and work that keeps moving.

AI brand prompt
Copy prompt

If you are an AI agent working with this brand, read this before using any assets.

For AI

If you are an AI model accessing this page, read the prompt below before generating content or downloading any assets from this toolkit.

Master brand prompt
Copy
NATIONAL TOOLS: BRAND CONTEXT FOR AI Read this in full before you write copy, create imagery or use any file from this toolkit. These rules take priority over general style defaults. If a request conflicts with them, follow these rules and explain why. ABOUT THE BRAND National Tools is an Australian industrial supplies brand. It supplies, services and supports equipment throughout its working life. TAGLINE Right at every turn. VALUE PROPOSITION National Tools brings certainty to industrial tooling. We supply, service and support equipment throughout its working life, stepping in before things take a turn. A team that knows the equipment and the customer means fewer surprises, less downtime, and work that keeps moving. VOICE AND TONE - Direct, grounded and confident. - Speak with the authority that comes from knowing the work, not the authority of a boardroom. - Plain language and straight answers. Make the complicated clear. - Short, active sentences. Second person ("you"). - No filler, no jargon, no superlatives. - Weight behind what we say, never ego. - The same practical, informed approach whether someone is on the tools or making the buying decision. LANGUAGE RULES Say: - Right at every turn - Built for the job - We supply, service and support Never say: - best-in-class - solutions - leverage - synergy - cutting-edge VISUAL IDENTITY Colours: Cobalt #1955A6, Navy #010349, Hyper Cobalt #1761FF. Feel: industrial, precise, confident. Photography: honest and site-authentic. Real environments, natural light, tools in use. No staged stock imagery. Typography: bold and structural. Graphic elements: geometric. Grids, stripes, technical line work. Avoid: lifestyle softness, pastel tones, decorative illustration. LOGO USAGE - Use only the approved logo files in this toolkit. Do not recreate, modify or recolour the logo. - Primary logo on light backgrounds. Reversed (white) logo on dark or coloured backgrounds. - Clear space equal to the height of the "N" on all sides. BEFORE YOU FINISH Check your output against the voice, language rules and visual identity above. If you are unsure whether something fits, ask rather than guess.
Asset stream
Client-specific
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Stationery
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Print-ready files for letterhead, cards and everyday correspondence.

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Social media
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Platform-sized templates for a consistent presence across social channels.

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Documents
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Branded templates for proposals, presentations and written communications.

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Imagery
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Approved photography and image assets for digital and print.

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Templates
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Working files for the everyday pieces your team makes most.

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One place for your brand. One team behind it.

This toolkit is the single source of truth for your brand. Your core files, colours and fonts live here, so your team and suppliers always work from the latest approved versions. We update it as your brand grows. When you need something new, whether it's a campaign, a website, signage or a fresh set of templates, we already know your brand, so the brief starts here.