In a marketplace crowded with recruitment agencies saying similar things, Niche needed to clearly articulate what makes them different. They are not generalists. They operate with intent. They understand the sectors they serve because they are embedded in them.

Their strength lies in their niche and that became the foundation of the brand.

We positioned Niche Resources Group as specialists who shape outcomes, not just fill roles. The new tagline, Shaping Future Success, plays on the company name while reinforcing their long-term mindset. It speaks to building careers, strengthening businesses and creating sustainable workforce solutions across heavy industry.

Visually, the identity needed to feel confident, grounded and industry relevant. The colour palette draws from the environments they operate in. Strong, earthy and dependable tones that feel contemporary and flexible. The brand system was designed to be practical and easy for internal teams to use day to day, ensuring consistency without complexity.

From messaging to visual identity, the result is a brand that reflects Niche’s expertise, relevance and ambition. Clear. Focused. Built for the sectors they serve. Built for the future.

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