Our role was to turn a complex idea into something people could connect with. A brand that makes the science feel real and the work worth paying attention to.

What stood out early was how close the team is to the ocean. They spend their time on the water and along the coast and carry a strong connection to Fremantle.

The brand needed to reflect that. Grounded in the sea, calm in its expression and confident in what it stands for. Built to speak clearly to farmers, investors, government and the wider community without losing its character.

A working ocean business with a practical response to a real climate challenge. Clear, disciplined and anchored in the place it comes from.