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Brand
Hospitality

Embargo

Large glass façade of a waterfront venue with the word “Embargo” displayed in bold white script across the windows, reflecting the outdoor terrace with seating and blue sunshades, suggesting a relaxed social atmosphere by the water.

Creating a shift in tempo that transforms space into something felt.

Embargo Bar captures the atmosphere of a summer well spent. The brand reflects a lifestyle built around warm evenings, waterfront views, and energy that lingers long after the sun sets. It’s about evoking that familiar shift in energy when the sun dips and the evening starts to stretch. It’s casual but deliberate. Social without spectacle. The tone is vibrant but not overdone, with a visual identity that feels fresh, open and unforced. Embargo brings a sense of escape to the everyday, an invitation to settle in, stay a while, and let the night unfold.

Expertise

Brand Strategy
Content Strategy
Brand Identity
Brand Guidelines
Brand Experience
Brand Management
Graphic Design
Stylised “Embargo on the Point” logo in white and light blue with an integrated anchor graphic, set against a solid navy background, conveying a nautical and coastal brand identity.
Outdoor wooden structure with a hanging sign reading “Embargo Container Bar” in blue lettering with an anchor icon, above a crowd of people enjoying a lively outdoor gathering under string lights and striped umbrellas at sunset.
Colourful selection of tacos in metal serving trays, each filled with vibrant toppings like guacamole, salsa, cheese, and crispy garnish, accompanied by a tray of nachos served with melted cheese dip and guacamole, set on a blue and white painted table.
Close-up of two drinks menus clipped to wooden boards, featuring an extensive selection of beers, cocktails, and wines for Embargo on the Point, with a minimalist nautical-themed design in navy and aqua.
Indoor bar counter scene at Embargo Kitchen by Fish Boss, with staff preparing orders under warm lighting, a large menu board displaying a range of meals including fish tacos, burgers, pizzas, and fries, and customers ordering at the counter.
Refreshing orange cocktail served in a rounded glass with ice and fruit garnish, a black straw, and condensation on the glass, placed on a sunlit blue and white striped outdoor table.
Bartender wearing a navy-and-white striped shirt and a dark apron embroidered with the “Embargo” logo and anchor icon, preparing a drink at the bar with sunlight casting across their hands.
Website mockup for Embargo on the Point featuring a blue-and-white design with aerial imagery of the Perth foreshore, event listings, food and drink details, and summer promotions, displayed on both desktop and mobile screens.
Outdoor dining scene with burgers, fries, pizza, and drinks served on blue and white striped tables, showing people enjoying casual food and drinks in a relaxed, social atmosphere.
Close-up of a beer tap with the Embargo Lager branding, displaying a sleek black-and-white label with an anchor icon and “4.2% ABV,” set against a softly blurred bar background.
Two women at Embargo On The Point smiling and enjoying a drink service moment, with one pouring a vibrant orange cocktail from a jug into stemless glasses, dressed in summery striped and floral outfits.
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