PROJECT PROFILE

GCG

Brand identity for GCG, developed by Four Stripes.

Turning trust into presence for a business built on people.

GCG’s new identity reflects a business stepping forward with confidence. Built on twenty years of trust, the brand communicates with greater definition and authority across industries, teams and platforms. It signals a shift from service provider to strategic partner, without losing the grounded, people-first approach that defines GCG’s work in health and safety.

EXPERTISE USED
Audience Analysis
Tone of Voice
Logo Design
Brand Identity
Brand Templates
Digital Advertising
Marketing Material Design
GCG Health Safety and Hygiene sign outside an office building.
GCG brand video frame on a dark navy background.
GCG staff ID lanyard card.
GCG brand video frame on a white background.
GCG posters reading Helping our clients keep their people safe.
GCG worker in an orange hi-vis jacket and white hard hat.
GCG mark in dark grey on a black background.
GCG stationery, folder and safety checklist on a grey background.
GCG website on a laptop, tablet and phone, headed Your future, safe today.
GCG brochures with a worker in hi-vis on the cover.
GCG team member in a branded black polo smiling at her desk.
GCG Health Safety and Hygiene sign on a white wall.
GCG social posts on safety training and staff news on a dark background.
Smiling GCG worker in hi-vis and a white hard hat with arms folded.
Three GCG colour bars in green, orange and blue with photo textures.
GCG employee handbook and company overview pages.
Two GCG staff in black polos in a meeting.
CLIENT EXPERIENCE

A smart, creative team who take the time to understand our business. Excellent service and people we’re always happy to recommend.

Shane Davies
GCG / Exposi

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