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The Push-Up Challenge

Reframing how Australians engage with mental health.

The Push-Up Challenge is Australia’s largest fitness and mental health event. The brand brings both into focus, not as competing messages but as one clear reason to take part. It provides people with something to train for, discuss, post about, and pass on. Mental health becomes visible in a way that feels active, social, and unforced. The brand leads with action and makes space for vulnerability to follow. Designed to be picked up by thousands, it holds its shape in every setting.

EXPERTISE USED
Logo Design
Brand Identity
Digital Advertising
Publication Design
Site Architecture
Marketing Material Design
Brand Templates
Social Media Management
The Push-Up Challenge brand identity design by Four Stripes, image 2.
Person holding up black hoodie with white strings that reads 'The Push Up Challenge' in white and orange text.
The Push-Up Challenge brand identity design by Four Stripes, image 4.
The Push-Up Challenge brand identity design by Four Stripes, image 5.
Crowd gathered in a market street with colorful umbrellas and historic buildings in the background.
The Push-Up Challenge brand identity design by Four Stripes, image 7.
The Push-Up Challenge brand identity design by Four Stripes, image 8.
The Push-Up Challenge brand identity design by Four Stripes, image 9.
Title page with text 'The Push-Up Challenge Brand Identity Guidelines' and a small logo on white background.
The Push-Up Challenge brand identity design by Four Stripes, image 11.
Group of smiling people walking outdoors on a sunny day near buildings.
The Push-Up Challenge brand identity design by Four Stripes, image 13.
Crowd gathered in a market street with colorful umbrellas and historic buildings in the background.
The Push-Up Challenge brand identity design by Four Stripes, image 15.
The Push-Up Challenge brand identity design by Four Stripes, image 16.
Eight black icons on gray background including arrows, group, muscle, applause, quotes, heart, and asterisk.
The Push-Up Challenge brand identity design by Four Stripes, image 18.
Two men doing push-ups facing each other on grass outdoors under a cloudy sky.
The Push-Up Challenge brand identity design by Four Stripes, image 20.
Crowd gathered in a market street with colorful umbrellas and historic buildings in the background.
The Push-Up Challenge brand identity design by Four Stripes, image 22.

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