PROJECT PROFILE
Community
Brand

The Push-Up Challenge

The Push-Up Challenge logo, a tilted white badge with black type, on an orange background.

Reframing how Australians engage with mental health.

The Push-Up Challenge is Australia’s largest fitness and mental health event. The brand brings both into focus, not as competing messages but as one clear reason to take part. It provides people with something to train for, discuss, post about, and pass on. Mental health becomes visible in a way that feels active, social, and unforced. The brand leads with action and makes space for vulnerability to follow. Designed to be picked up by thousands, it holds its shape in every setting.

EXPERTISE USED
Logo Design
Brand Identity
Digital Advertising
Publication Design
Site Architecture
Marketing Material Design
Brand Templates
Organic Social Management
The Push-Up Challenge street posters and a bus shelter ad on a city footpath.
Person holding up black hoodie with white strings that reads 'The Push Up Challenge' in white and orange text.
Push yourself headline in black with hand and smiley icons on a pale blue background.
The Push-Up Challenge Instagram posts in orange, blue and photo layouts.
Crowd gathered in a market street with colourful umbrellas and historic buildings behind.
The Push-Up Challenge wall posters reading Time to push for better mental health.
Person in black activewear stretching against a red brick wall.
Three Push-Up Challenge phone stories for donations, the event date and registration.
Title page with text 'The Push-Up Challenge Brand Identity Guidelines' and a small logo on white background.
The Push-Up Challenge poster on the side of a city bus.
Group of smiling people walking outdoors on a sunny day near buildings.
The Push-Up Challenge community leader and participant starter guides.
Crowd gathered in a market street with colourful umbrellas and historic buildings behind.
Hand holding a phone showing a Push-Up Challenge merchandise post on an orange background.
Join the challenge billboard above a city street.
Eight black Push-Up Challenge icons, including arrows, a group, a flexed arm and a heart, on light grey.
Spokesperson in an orange Push-Up Challenge shirt being interviewed at a media wall.
Two men doing push-ups facing each other on grass outdoors under a cloudy sky.
Push harder headline in black with flexed arm and hand icons on a pale blue background.
Crowd gathered in a market street with colourful umbrellas and historic buildings behind.
Back of an orange Push-Up Challenge running shirt printed with Push.

Like what you see?

Back to work
Get in touch