Reframing how Australians engage with mental health.
The Push-Up Challenge is Australia’s largest fitness and mental health event. The brand brings both into focus, not as competing messages but as one clear reason to take part. It provides people with something to train for, discuss, post about, and pass on. Mental health becomes visible in a way that feels active, social, and unforced. The brand leads with action and makes space for vulnerability to follow. Designed to be picked up by thousands, it holds its shape in every setting.
Expertise
Brand Identity
Brand Guidelines
Brand Management
Design Consultation
Digital Strategy
Graphic Design
Brand Experience
Social Media
Trusted Locally
10+ Years
Proudly serving clients across Australia.
All we’ve ever wanted is to deliver great work to great people. It’s as simple as that.
James Woods
Managing Director
