Brand

We give ideas legs. Where they go next is up to you.

Four Stripes designers reviewing printed brand assets and colour systems in the studio.
Why it matters

Perception is a pretty powerful thing.

Your brand has a lot riding on it, so we don’t take getting it right lightly. We get properly invested, push the thinking, explore further and keep at it until we’ve made something that does your business justice.
Brand identity design work in progress at the Four Stripes studio.

Brand Identity

Putting all the right pieces in your hands.

We explore, experiment and test the identity across the places it actually needs to show up, refining as we go. Then we bring it all together in a clear set of guidelines, with the assets and know-how to use it properly.
Logo Design
Visual Identity
Brand Guidelines
Brand guidelines being developed at the Four Stripes studio.

Brand Refresh

Giving your brand a new lease on life.

Sometimes a brand just needs a little attention. Other times, there’s more to rethink. We work out what’s worth keeping, what needs to move on and how far to take it, then build the brand around where it’s headed next.
Brand Identity
Brand Assets
Brand Messaging
Two people reviewing brand work together at a computer in an office.

Brand Management

Knowing the rules well enough to break them.

Brands have a habit of finding their way into places you didn’t plan for. Working out how to take them there is part of the fun. We can develop new assets, templates and applications as they’re needed, and keep the guidelines moving with the brand.
Brand Templates
Art Direction
Campaign Assets
FAQs

A few things you may want to know.

  • Do we need a full rebrand, or could we refresh what we have?

    That’s one of the first things we work out together. If your brand still reflects the business but looks dated or inconsistent, a refresh may be enough. If the business has changed, you’re reaching a different audience or the identity is holding you back, a broader rebrand may make sense. We look at what people already recognise and what’s worth keeping before deciding how far to take it.

  • What’s included in a brand identity project?

    The scope depends on what your business needs, but the core is a visual identity that works as a system: logo variations, colour, typography and a clear approach to imagery and layout. We provide the agreed files and practical guidelines so people can use it consistently. Templates, signage, stationery and other rollout pieces can be included, with the deliverables agreed before we begin.

  • How do you make sure the brand feels right for our business?

    We get to know the business before we start designing: your audience, your ambitions and the things that make you different. That gives the creative work a clear reason behind it. We talk you through the thinking, explore how the identity works in real situations and refine it with your feedback. The aim is a brand your team understands and can use with confidence.

  • How much does a rebrand cost, and what affects the scope?

    There isn’t one price that fits every business. The amount of strategy needed, the complexity of the identity and the number of things that need updating all affect the scope. A focused refresh is a different job from a new identity with a website, signage and templates. We work through those needs with you and set out the deliverables and fees in a proposal before work starts.

  • Can you help roll out the new brand with our team and suppliers?

    Yes. A brand needs to work wherever people encounter it, from a proposal or presentation to a website or sign. We can plan the rollout, prepare the agreed assets and templates, and work with your team, printer or other partners so the details stay consistent. We can also support the work that follows as new materials are needed, with that scope agreed separately.

Strategy

We get to the heart of the business, its audience and where it sits, because the better we understand what we’re working with, the better the creative work that follows.
Explore Strategy

Digital

We design and build every site ourselves in Webflow, thinking through the creative, the user experience and what’s happening behind the scenes, so it works just as well after handover as it does on launch day.
Explore Digital

Design

Whatever you need to put out into the world, we can help bring it together, from print and publications to digital, campaigns, content and everything around them.
Explore Design
Webflow Certified

Webflow Premium Partner

We're one of a small number of Webflow Premium Partners in Australia. That means your brand and your website are built by the same team, to a standard Webflow has checked, with no gaps between design intent and what goes live.
Learn more
TOGETHER WE GROW

Let's put this to work.

Every engagement starts with a conversation. Tell us what you're trying to achieve and we'll shape the right scope together.
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